I thought I knew very well what a viral video is until I have read Secret Sauce: What Does It Take to Create a Viral Video? by Stephanie Buck. I was shocked to know that a video with 10,000 views on YouTube falls into the category of viral. In the article, Buck interviews Seedwell to understand viral videos. Moreover, Lewis, one of the members at Seedwell, defined viral videos “an impressive performance of views, sharing and growth curve relative to the top 5% of the class (10,000+ views, 1,000+ shares in 24 hours).” Let’s also ignore the videos that simply paid for their views. Most “viral videos” that achieve along these lines do have some things in common: theme, structure and tastemakers.”
The definition of viral videos in the article, What Makes a Viral Video? PBS Explores the ‘Culture of Sharing,’ is “something that takes off and is popular and or something that people are inspired to share with friends.” To me, viral videos are videos that generate more than 1000,000 views and go around Twitter or Facebook; mainly any video that you feel the need to share after watching.
It was a surprise to know that everything I thought I knew about viral videos is somewhat wrong. I still cannot believe that some videos pay for views. The way I look now to Ray William Johnson and Ryan Higa, who are vloggers on Youtube, is changing. Now as I look at their videos that I have seen before, perhaps more than one time, and shared with friends and family, I can see a pattern. They do have a theme and they do have an agenda.
I have found a video created by a creative agency called Mekanism, which advertises their services in a creative viral video. Hovercat campaign was” launched on June 9th, 2012 to promote animal adoption through the American Society for the Prevention of Cruelty to Animals (ASPCA)” (Howes)
According to Forbes.com, Mekanism worked with several well-known companies, such as Virgin Mobile, Pepsi, Axe and 20th Century Fox.
Howes, Lewis. “How To Go Viral On YouTube: The Untold Truth Behind Getting Views.”www.forbes.com. N.p., 09 2012. Web. 23 Nov 2012. http://www.forbes.com/sites/lewishowes/2012/08/09/how-to-go-viral-on-youtube-the-untold-truth-behind-getting-views/