How powerful can social media be? Watch and find out.
Straight to the point. The main idea here is that ” When only 14% of people trust advertising and only 90% trust recommendations via social media”… the impact of social media and brand promotion is great, widespread. People are focusing and are attracted to the content of the message, they rely upon it and trust others for their recommendations. We can discuss social media marketing as a vehicle or tool as a promotional strategy. Here, we can understand how advertising agency’s and businesses go where their audience is, online and self market themselves. I believe that when businesses go online and are active in new media, its audience will feel more trust and loyalty to the brand because they know that it is there and not passive. No more beating around the bush, the information and content is out there and social media is almost like social awareness of all the high tech applications and new media vehicles. You may also understand from the video that you cant fight the social media, its everywhere and you are prone to taking action or participating in social media in one way or another. Today, for marketers its all about the way they are choosing to communicate and reach the target audience and the content of the social media or media text.