Instagram has definitely become a popular social network and businesses took advantage of its popularity through marketing their brand/product on their profiles. An article on mashable.com mention 5 brands that use Instagram for marketing purposes, two of which I follow!
3.Tiffany & Co
4.Fashion’s Night Out
All the accounts ask their followers to take pictures of themselves either wearing/using their product, taking pictures of meals at their restaurant or posting pictures at their events and “hashtag-ing” these pictures. Being active on instagram is “being where your audience is”, and that is what all these companies know. Right now, everyone is on instagram and they are smart enough to take advantage and let customers participate and be active with them. Some also have competitions and give out prizes or giveaways!
I think it’s really smart and creative that these companies do this and it has definitely had a positive effect on me, personally. It helps improve the brand image and gain new customers (followers) by encouraging people to actively participate!