Social media marketing is flooding the marketing field because people can access their social media outlets anywhere they are. In their car, at their office, in their homes and on vacation. Instead of making the consumer come to the product, you are putting the product literally into their very own hands. As media expands outside of its traditional manner, it is directed at the younger generations who are constantly online and on their devices which allow them to be in the cyber world, which is somethign we discussed in class. This video touches on why social media marketing is important.