“Slacktivism” is an apt term to describe feel-good online activism that has zero political or social impact. It gives those who participate in “slacktivist” campaigns an illusion of having a meaningful impact on the world without demanding anything more than joining a Facebook group or tweeting. Remember that online petition that you signed and forwarded to your entire contacts list? That was probably an act of slacktivism. It’s so much easier to click, type, and skim than it is to actually contribute physically.